Audience research is very important to pinpoint the most effective distribution method which would be seen mostly by your target audience. If the film is aimed at teenagers, a bus advert may be appropriate. Public transport is often used by teenagers if there is no other way of getting about. Distributors recognise this and take full advantage of plastering their advertisements on buses if this is their desired target audience.
Oblivion is a good example of an advertising campaign that is unified. All their posters are very different but similar enough to hold a sense of continuity. They're all the same style, but the picture and what is says vary each time. This is to appeal to a variety of different people.
For example...
The weapon in this attracts attention of males.
This would be aimed towards an audience who care more about the big celebrities.
This one would catch the attention of lovers of futuristic technology.
And this one would typically appeal to the ladies...
Magazine cover:
For my magazine cover I took inspiration from "alternative" movie magazines because I liked the simplicity of their general designs. For example the font of the masthead is simple and bold, and the tagline matches this. I also found from research that a lot of magazine layouts have the main image slightly off central and the cover lines down the adjacent side.
I took inspiration from these two covers. The elements I found most appealing were the colour scheme and layout of this particular SCREAM issue, and the simplicity and minimalist approach of this issue of FILMMAKER. I attempted to combine these two features to create my own magazine cover that would be most appealing in my opinion.
Films are often featured on the front page of a magazine to promote their film to the audience of the magazine. The magazine's audience will be the same demographic as the film, so that the film will reach out to the right sort of consumers. Also, if the film is successful/expected to be successful, the magazine will also benefit through sales. My cover relates to my trailer because it shows the same actress, consequently enforcing the consistency and the relationship between the products. She is also shown to be in the open environment of a beach, which connects the three together as the main film setting is based on a beach.
Poster:
I took inspiration from several landscape posters I researched. I found they often had the billing block at the bottom of the poster. I took this on board and did the same. I also discovered they generally put a key piece of information above the billing block: whether this be the release date, movie title or tagline. With this in mind, I decided to put the release date in the said place. Just like this example:
I also took inspiration from this poster because I liked the simplicity, as I feel it adds eeriness. The washed out colours were another feature that gave me motivation to do the same, for the fact of the whole image looking sad and lifeless:
I would give our film a rating of 12, as there is no extreme gore and the main character are teenagers, consequently appearing relatable to the younger viewers. As our target market is under 25s, we will need as much profit as possible, so making the movie appropriate for younger audiences, increases the attention we would receive.
Here are some poster I took ideas for my font from:
How do the poster and magazine link?
You can see that the two link from firstly, the font of the title. It's the same in both, creating a link between the two products. Also, both the scenes have a washed out appearance to them, showing the general environment of the films vibe.
In terms of the images, I didn't want the productions to be too similar as I want to express each of their individuality, and stimulate interest. Using a variety of shots attracts attention from the audience and prevents boredom of seeing the same side of the teaser.
The trailer
In the trailer, the same main character is seen to be featured as the one on my magazine cover. She is wearing the same outfit, creating a sense of continuity between the two productions. The same washed out, bleak filter is used aswell for this reason. This is conventional for horror movies as it adds a sense of eeriness and appears more lifeless. The ring and the beach are both very important elements of the movie. Both are shown in the trailer and the film poster. This is enforcing the audiences idea that this is what the plot is based around. The ring and the beach are also important for the campaigning and promotion of the film, as they are the main
The shot of the main character washing her hands in the basin links well with the bleak, light colours of the film poster, The font of the text screens is similar to the font I used for the title of the film. The text screens say "It starts and ends by the sea" and this is furthering the promotion and link to the setting of the beach and title. We stuck to this to make sure the marketing was correct and the audience weren't given any false hope.
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